Today I launched Orso, a commercial, consumer & creative strategy consultancy.
I’m using my experience working with hundreds of brands in the past decade-plus, and my background in journalism and technology, to help businesses figure out what to do next.
If you’re a creative agency, I can help you to tackle complex problems and cut them down to size. I can take briefs from big-picture commercial thinking through to the creation of compelling and inspiring creative platforms.
If you’re a brand, I can help you to define your vision and ambition, figure out a route to market, define growth plans, and figure out how to be distinctive in a crowded market.
If you’re an investor, I can help you to understand the potential strengths and sources of growth for brands both pre- and post-acquisition.
And if I can’t solve your problem, I’ve got a great network of other consultants who might just be able to.
I plan to use this blog to post articles that reflect an Orso way of seeing businesses and brands. I’ll be covering:
How to make sense of the complex situations that brands face
How to think commercially and grasp the big picture
How to transform numbers into narratives, and narratives into actions
How to be distinctive and present a unique personality and voice to the world
How to stick to what’s true to you, and avoid chasing the competition
You can follow the blog in three ways: