What I've done:
Helped start up a D2C flower brand with Freddie’s Flowers
Freddie’s Flowers was a brilliant idea from the very beginning: fresh flowers, delivered to your door every week, for £25 a pop.
The business had a great product, a cunning approach to marketing, and ridiculous potential. But there were lots of brand, marketing, and technological obstacles to achieving that potential.
What I did
Before the brand launched, I helped to develop the brand and marketing strategy. After the launch, I worked as Freddie’s Flowers’ interim CTO, helping to recruit a tech team, in-house their software development, and prep the business’s tech stack for scaling from hundreds of orders per week to tens of thousands.
What the client got
- Brand strategy as the brand was created, helping to hone the proposition and the target consumer
- Technology consultancy as the business got off the ground, helping get from zero to taking customers’ money and fulfilling orders
- Help hiring, establishing, and scaling an internal tech team
- Planning of ongoing data analysis and reporting, setting up of reports and dashboards